Proof of Usefulness Report

EazyPG

Analysis completed on 1/20/2026

+244
Proof of Usefulness Score
Gaining Momentum

EazyPG (rebranded as RentOk) is a legitimate PropTech startup with verified traction, including selection in the Lightspeed Extreme Entrepreneurs 2019 cohort and backing from India Quotient. The platform addresses a genuine pain point in the Indian rental market with a comprehensive suite of tools for owners and tenants. While the submission itself contains low-effort fields (e.g., 'most people have used my product'), the underlying business has verifiable scale (30k+ tenants, 1k+ properties). The score reflects the project's solid utility and 'small but promising' market position, balanced against the poor quality of the form submission.

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Score Breakdown

Real World Utility+85.0
Audience Reach Impact+48.0
Technical Innovation+30.0
Evidence Of Traction+70.0
Market Timing Relevance+32.0
Functional Completeness+3.0
Subtotal+268
Usefulness Multiplierx0.91
Final Score+244

Project Details

Project URL
Description
We have a simple mission - make renting a happy choice from being a forced one for both owners \u0026 tenants\n\n\nIndia runs on renting...\nHostels, PGs, Flats, Homestays, Shops, Godowns, Warehouses, Offices, Cloud spaces... 200 million Indians staying or doing business in rented properties and over 10 million owners actively renting out their properties. That's $400 billion of rent changing hands every year. And yet renting is tedious.\n\n\n\nWe are making renting digital...\nWe make it simple for owners to share their property details as a custom webpage, respond to bookings online, and accept digital payments easily. We are digitizing the tenant joining process. Digital KYC saves everyone's time of physically visiting the police station, lawyer, or notary to sign documents. We help owners collect their rent and bill dues on time by sending automatic reminders, tracking the late payees, and rewarding tenants who pay on time.\n\n\n\nHow we started? What have we achieved?\nBeing unhappy tenants in their school \u0026 college life, Srijan, Nimit \u0026 Manish built a 2 Cr/200 beds PG business while in college. Seeing the struggles of untimely rent collection, and inefficient rental processes, they launched an MVP in June 2019. Since then, we have scaled to over 1000 properties and 30000 tenants across India. We were one of the top 10 startups in Lightspeed Extreme Entrepreneur 2019.\n\n\n\nBacked by India Quotient and other prominent investors, now we are looking for core team members to join our mission of making renting simple for everyone.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline