Proof of Usefulness Report

EasyTagg

Analysis completed on 2/11/2026

+38
Proof of Usefulness Score
You're In Business

EasyTagg appears to be an early-stage B2B project launching Electronic Shelf Labels (ESLs) in the Indian market (Feb 2024). While the technology (ESL/IoT) has high real-world utility for retailers, the submission suffers from severe credibility issues, including the unverifiable claim that 'most people have used my product' and the misuse of financial terms ('marketcap' for revenue). There is no evidence of proprietary innovation beyond standard white-label hardware, and the 'everyone' audience claim contradicts the B2B nature of the product.

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Score Breakdown

Real World Utility+70.0
Audience Reach Impact+5.0
Technical Innovation+24.0
Evidence Of Traction+7.5
Market Timing Relevance+75.0
Functional Completeness+5.0
Subtotal+35.25
Usefulness Multiplierx1.08
Final Score+38

Project Details

Project URL
easytagg.com
Description
EasyTagg Electronic Smart Labels (“ESLs”), powered by IoT automation technology and software Platform-as-a-Service (“PaaS”), enables companies across various sectors to automate labelling, price, product, and promotions in real-time, enhancing data accuracy and improving performance by optimizing inventory, removing high labor costs and low productivity associated with traditional labor-intensive workflows. EasyTagg introducing its solution to retailers across India, including Hypermarket and Supermarket grocers, while also targeting new markets including healthcare providers, manufacturing, and logistics companies.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline