Proof of Usefulness Report

EasyMorph

Analysis completed on 1/25/2026

+458
Proof of Usefulness Score
Industry Mainstay

EasyMorph is a well-established Data Preparation/ETL tool (founded 2014) with verified B2B traction, including ~30 employees and solid customer reviews (Gartner Peer Insights). However, the submission itself ('StarSpirit') contains low-quality, hyperbolic claims (e.g., 'most people have used my product', 'Audience: everyone') which negatively impacted the Quality Factors. Despite the poor submission data, the underlying project demonstrates high utility and proven market viability comparable to or exceeding the calibration reference.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+200
Audience Reach Impact+40
Technical Innovation+98
Evidence Of Traction+88
Market Timing Relevance+70
Functional Completeness+3
Subtotal+499
Usefulness Multiplierx0.92
Final Score+458

Project Details

Project URL
easymorph.com
Description
EasyMorph Inc is a privately owned software company with headquarters in Toronto, Canada. It was founded in 2014 by Dmitry Gudkov. The idea of EasyMorph came to Dmitry while he worked as a Business Intelligence architect in various organizations. After dealing with many obscure spreadsheets and scripts, typical for a corporate environment, the need for a better data tool suitable for non-technical people became apparent to him. It all started as research for a modern and efficient way to transform and manipulate data. Something with the ease of use of Excel, power of a database, and flexibility of a programming language. And simple enough to be used by people without a technical background. Fast forward a few years, and now EasyMorph Inc is a quickly growing company with more than 500 customers on 5 continents. Thousands of people in finance, manufacturing, healthcare, technology, and other industries use EasyMorph Desktop and EasyMorph Server every day. According to a Gartner report published in December 2020, 94% of surveyed EasyMorph users are willing to recommend it to a friend or colleague — the highest percentage among the ETL/data prep vendors compared in the report.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline