Proof of Usefulness Report

Easy Peasy Insurtech

Analysis completed on 2/3/2026

+394
Proof of Usefulness Score
Certified Problem Solver

Easy Peasy Insurtech is a verifiable Ukrainian startup (founded ~2020) offering pay-per-mile car insurance via a mobile app and telematics, backed by Arsenal Insurance and ~$1.8M in funding. While the project has strong real-world utility and excellent market timing given the economic context in Ukraine, the submission itself is of very poor quality. The submitter made demonstrably false claims (e.g., 'most people have used my product', 'audience reach: everyone') and provided nonsensical revenue data. The score reflects the legitimate potential of the underlying business, heavily penalized for the lack of credible evidence and exaggerated claims in the submission.

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Score Breakdown

Real World Utility+187.5
Audience Reach Impact+20.0
Technical Innovation+97.5
Evidence Of Traction+50.0
Market Timing Relevance+90.0
Functional Completeness+2.5
Subtotal+447.5
Usefulness Multiplierx0.88
Final Score+394

Project Details

Description
Easy Peasy Insurtech is a neo-insurance platform that allows drivers to optimize their car insurance on a pay-per-mile basis and driving style report. Drivers get a fair price when they pay as much as they drive and save up to 40% on insurance when they drive safely. Our solution includes: - Mobile App where customers by and manage their insurance, that provides purchase of kilometers, accumulation of bonuses for safe driving, refer-a-friend program, automatic renewal and round-the-clock support. - SRM for an insurance company where agents or brokers can manage the portfolio — monitor sales, track payments per kilometer, segment the portfolio by driving style, set support team tasks, etc. We help insurance companies to attract new customers, especially young generation, and increase customer retention by offering customers a fair price. Any insurance company can creating a new digital sales channel and utilizing a vibrant new brand with help of Easy Peasy Insurtech.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline