Proof of Usefulness Report

Dzukou

Analysis completed on 2/3/2026

+44
Proof of Usefulness Score
You're In Business

Dzukou is a verifiable Dutch eco-lifestyle brand with a genuine mission focused on sustainable materials (bamboo, Eri silk) and social impact (empowering weavers). However, the project submission is of extremely low quality, containing hyperbolic and demonstrably false claims (e.g., 'most people have used my product') and missing critical financial or user metrics. While external search confirms a functional e-commerce presence and a successful Kickstarter campaign ('Project We Love'), the project operates at a micro-scale (<50K users) compared to the calibration benchmarks. The score reflects the legitimate utility and social value, heavily penalized by the lack of credible data and the poor quality of the application.

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Score Breakdown

Real World Utility+18.75
Audience Reach Impact+2.00
Technical Innovation+6.75
Evidence Of Traction+3.75
Market Timing Relevance+7.50
Functional Completeness+0.25
Subtotal+39
Usefulness Multiplierx1.12
Final Score+44

Project Details

Project URL
https://dzukou.com/
Description
Dzukou is a Dutch company with its office in Delft, the Netherlands. The co founders, Lars and Prarthana, started Dzukou with a vision to minimize plastic usage with well designed products using eco-materials. When plastics came in, they created a revolution in design. But today, we are in a race against time to save our planet from plastic contamination. Recycling or repurposing are damage control solutions. The need is to switch to cleaner materials to begin with. We design and make products using eco-materials with an aim to reduce plastic consumption in workspaces. Making a conscious switch today can lead to a cleaner planet tomorrow. Dzukou also collaborates with Akshar Foundation in India to spread awareness of the environment amongst young people.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline