Proof of Usefulness Report

Dzine Signs

Analysis completed on 1/26/2026

+298

Proof of Usefulness Score

Gaining Momentum

Dzine Signs is a verified, established SME (est. 1997) in Upper Hutt with ~30 staff, far exceeding the submission's modest implication. While the user input contained inaccuracies (e.g., 'marketcap: 500000', 'everyone'), external search confirmed significant traction: 15+ NZSDA awards and major government contracts (Metlink, Wellington Council). Crucially, the business has developed a custom sign-ordering app for council assets, demonstrating verifiable technical utility beyond standard printing. The score reflects a solid, revenue-generating business with regional dominance, penalized slightly for a low-effort submission.

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Score Breakdown

Real World Utility+100.0

Audience Reach Impact+28.0

Technical Innovation+30.0

Evidence Of Traction+112.5

Market Timing Relevance+25.0

Functional Completeness+2.5

Subtotal+298

Usefulness Multiplierx1.00

Final Score+298

Project Details

Project URL

dzinesigns.co.nz

Description

We provide complete signage solutions for your small to large business needs. Based in Upper Hutt, we service the entire Wellington region. Our team of 18 signwriters and installers have combined over 186 years of experience in the industry. We're part of the NZSDA and have received 15 awards for our work. Accredited Avery Dennison Specialist Converter and all our work carries the Avery ICS Performance Guarantee.

Algorithm Insights

Market Position

Growing utility with room for optimization

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline