Proof of Usefulness Report

DX Marketing

Analysis completed on 2/6/2026

+258
Proof of Usefulness Score
Gaining Momentum

The project refers to DX Marketing, a legitimate B2B data and insights agency acquired by Amsive (Vision) in 2020. While the underlying business has verified utility and a successful exit (validating the $17M valuation claim), the submission itself is of extremely low quality. Claims like 'audience reach: everyone' and 'most people have used my product' are demonstrably false for a niche B2B firm, and the submitter identity ('BlazeHeart') lacks professionalism. The score reflects the strong foundation of the actual business, heavily penalized for the poor and hyperbolic submission data.

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Score Breakdown

Real World Utility+75.0
Audience Reach Impact+20.0
Technical Innovation+50.0
Evidence Of Traction+42.5
Market Timing Relevance+60.0
Functional Completeness+5.0
Subtotal+252.5
Usefulness Multiplierx1.02
Final Score+258

Project Details

Project URL
Description
DXM is an award-winning insights company that leverages unique consumer knowledge to inform business strategy and provide a quantifiable ROI on marketing spend.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline