Proof of Usefulness Report

Doohly

Analysis completed on 1/19/2026

+60
Proof of Usefulness Score
You're In Business

Doohly is a legitimate, seed-funded ($500k AUD, April 2024) Digital Out-of-Home (DOOH) startup based in Melbourne. While the project has verifiable backing and partnerships with industry leaders like Broadsign and Vistar Media, the submission itself was of extremely low quality, featuring hyperbolic claims ('most people have used my product') and missing data ('revenue: null'). The project demonstrates real-world utility in a growing market, but its score is heavily penalized by the lack of provided evidence and the early-stage nature of its traction (4 employees, pre-growth phase) compared to established benchmarks.

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Score Breakdown

Real World Utility+18
Audience Reach Impact+6
Technical Innovation+9
Evidence Of Traction+12
Market Timing Relevance+8
Functional Completeness+0
Subtotal+54
Usefulness Multiplierx1.1
Final Score+59

Project Details

Project URL
dooh.ly
Description
Doohly is a company that specializes in digital out-of-home (DOOH) advertising solutions. With a focus on leveraging technology to enhance the effectiveness and reach of outdoor advertising, Doohly provides a platform that allows businesses to manage, distribute, and optimize their digital advertising content across various outdoor digital displays. Their services are designed to help advertisers engage with audiences in real-time, offering dynamic and interactive content capabilities. By utilizing data-driven insights, Doohly aims to maximize the impact of advertising campaigns, ensuring that messages are delivered to the right audience at the right time.
Audience Reach
everyone
Target Users
everyone
Technologies
Analytics, Software Development, Marketing
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline