Dokkaebier

Dokkaebier is a legitimate, growing craft brewery in Oakland, CA, with verified distribution in Whole Foods and growing revenue (~$460k-$1M range). However, the submission quality is extremely poor, featuring hyperbolic claims ('most people have used my product', 'everyone') and lacking specific data. While the real-world business has 'Small but promising' traction, the score is penalized heavily for the low-quality, lazy submission and false reach claims. The project scores well on Market Timing due to the rising popularity of Asian flavors, but scores low on Technical Innovation as it is a standard CPG business mislabeled as 'software-development'.