Proof of Usefulness Report

Do Nation

Analysis completed on 1/19/2026

+58
Proof of Usefulness Score
You're In Business

Do Nation is a verifiable, established B Corp (launched 2013) offering a niche B2B climate action platform. While the project boasts impressive enterprise clients like Siemens, Innocent Drinks, and UCL, the submission data is heavily compromised by exaggerated claims (e.g., audience reach stated as 'everyone' and evidence of traction as 'most people have used my product'). The actual user base (~20,000 claimed) places it in the 'minimal traction' bracket relative to internet-scale benchmarks, though its corporate utility is clear. The score reflects a solid but small-scale business heavily penalized for low-quality, inaccurate submission responses.

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Score Breakdown

Real World Utility+18
Audience Reach Impact+3
Technical Innovation+6
Evidence Of Traction+12
Market Timing Relevance+8
Functional Completeness+1
Subtotal+49
Usefulness Multiplierx1.18
Final Score+58

Project Details

Project URL
wearedonation.com
Description
Do Nation is a tiny but well established B Corp running a high-impact climate action platform. We’ve helped over 20,000 people to form healthy, environmentally friendly habits, and have a customer base including the likes of innocent drinks, Siemens, and UCL. \n\nThrough our platform, anyone can either make a pledge, or run a campaign to raise pledges - pledges to do things like cycling to work, driving more efficiently, or eating less meat.\n\nCompanies use the platform to run internal pledge challenges, building a culture of sustainability while driving employee engagement and team morale. All with tangible and measurable carbon, water, and waste savings.
Audience Reach
everyone
Target Users
everyone
Technologies
Climatetech, Banking, Construction
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline