Proof of Usefulness Report

Divine Casa

Analysis completed on 2/7/2026

+542
Proof of Usefulness Score
Industry Mainstay

Divine Casa (CTM Homestyle Pvt Ltd) is a verified, revenue-generating D2C brand with ~₹34 Cr ($4M USD) annual revenue, significantly outperforming the user's confusing 'marketcap' input. While the project demonstrates strong commercial traction and real-world utility in the home furnishing sector, the submission quality was extremely poor (incorrect project name field, hyperbolic claims like 'most people', and misuse of financial terms). The score reflects a solid, profitable business model, penalized for a lack of technical innovation and a low-effort submission.

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Score Breakdown

Real World Utility+213
Audience Reach Impact+117
Technical Innovation+23
Evidence Of Traction+158
Market Timing Relevance+70
Functional Completeness+10
Subtotal+591
Usefulness Multiplierx0.92
Final Score+542

Project Details

Project URL
divinecasa.com
Description
Timelessly inspired, endlessly enhanced - "Divine Casa" is an Indian Home furnishing brand that’s redefining beauty of each Indian house with its range of high quality, 100% cotton, skin friendly and direct from manufacturer to consumer, innovative range of products. CTM Homestyle Pvt Ltd. believes in empowering women and disabled to own and enjoy their bold, ambitious persona and let their dreams do the talking. Founded by Aayush Agarwal, the famed 3rd Generation of CTM Textile Mills, his brand believe that the art of textile is a true liberator and a beautiful form of expressing hues, tones and shades of the bedroom Explore Divine Casas range of products at www.divinecasa.com

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline