Proof of Usefulness Report

Divergent Digital NZ

Analysis completed on 1/25/2026

+19
Proof of Usefulness Score
You're In Business

The submission describes a standard digital marketing agency in New Zealand but contains significant credibility red flags. The claim that 'most people have used my product' is demonstrably false for a local service business. Additionally, the financial metric 'all time marketcap: 500000' uses incorrect terminology (confusing market cap with total revenue or valuation) and indicates a very low revenue-per-employee ratio if accurate for a 6-person team since 2022. The lack of technological innovation and the saturated market nature of SEO agencies further limit the score.

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Score Breakdown

Real World Utility+10.00
Audience Reach Impact+1.00
Technical Innovation+1.50
Evidence Of Traction+1.25
Market Timing Relevance+4.00
Functional Completeness+0.50
Subtotal+18.25
Usefulness Multiplierx1.04
Final Score+19

Project Details

Project URL
divergentdigital.co.nz
Description
Welcome to Divergent Digital, where innovation meets integrity. At our core, we believe in doing things differently. Our commitment to honesty and transparency sets us apart, earning us the trust and loyalty of our clients. As a specialized Search Marketing Agency, we excel in navigating the digital landscape with a focus on Google Ads and SEO. What truly sets Divergent Digital apart is our team of seasoned experts, each with a minimum of 7+ years of experience in their respective fields. This expertise ensures that our strategies are not only cutting-edge but also deeply rooted in years of hands-on knowledge. Experience is our cornerstone. With a wealth of knowledge and a proven track record, we provide unparalleled guidance tailored to enhance the visibility and conversions of your online business. Don't just take our word for it—ask for our most recent case studies to witness firsthand how we've propelled local Kiwi businesses to success. Ready to take your online presence to new heights? Reach out to us for a complimentary consultation and discover the Divergent Digital difference today.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline