Proof of Usefulness Report

Ditto PR

Analysis completed on 1/19/2026

+38
Proof of Usefulness Score
You're In Business

Ditto PR is a verified, established public relations agency with reputable clients in the crypto/tech space (e.g., Bakkt, Bitstamp). However, the submission characterizes this service business as a 'Blockchain Technology' product with mass adoption ('most people have used my product'), which is factually incorrect. The project lacks technical innovation as it is a service firm, and the submission provided no verifiable data ('revenue: null'), resulting in a low score despite the legitimacy of the underlying agency.

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Score Breakdown

Real World Utility+15
Audience Reach Impact+2
Technical Innovation+0
Evidence Of Traction+10
Market Timing Relevance+6
Functional Completeness+0
Subtotal+34
Usefulness Multiplierx1.12
Final Score+38

Project Details

Project URL
Description
Ditto is a leading PR and digital marketing firm that leverages the full spectrum of online media to expand our clients’ awareness. \n \nBased in Brooklyn with 30+ team members in New York, Texas, California, Nevada, Florida, Massachusetts, Illinois, Pennsylvania and beyond, we're a fully hybridized communications agency. We combine proactive, strategic thinking with ongoing, impactful results to elevate our clients’ brands and position them as leaders in their industries.\n \nDitto’s fundamental mission is to be valuable PR and digital marketing partners to companies and set new standards in the communications field.\n\nDitto works with cutting-edge clients in the fastest growing industries. From taking stealth startups to unicorns, to launching the latest NFT and Web3 experiences, to helping fintech find their footing, to guiding consumer brands on connecting with their audiences, Ditto leads communications and digital services for some of the most exciting projects and smartest Founders and CEOs both in the U.S and globally. \n \nWe are a results-focused team, which requires us to be experts in our clients’ industries and bring creative leadership on big plans and smart ideas that deliver impactful outputs.\n \nAt Ditto, we work hard, fast and smart. We cover social strategy, content development, influencer management, messaging, media training, media relations, events and conferences, crisis support, and more. While we collaborate to talk through issues and come up with new ideas, plans and strategies, employees at Ditto also maintain a high-level of personal responsibility. This means each team member at Ditto understands their role and responsibilities, expectations on accounts and how to accomplish the work expected of them.
Audience Reach
everyone
Target Users
everyone
Technologies
Leadership, Blockchain, Decentralization
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline