Proof of Usefulness Report

Discerning Edge Business Services

Analysis completed on 2/4/2026

+29
Proof of Usefulness Score
You're In Business

Discerning Edge Business Services is a legitimate, locally-focused boutique design and marketing agency established in 2016. While search results confirm its existence and positive reputation among local clients (e.g., Black Oak Church, Stone Creek Angus), the project submission contains significant exaggerations, such as claiming 'most people have used my product' and an audience reach of 'everyone.' The 'marketcap' of 500,000 likely refers to lifetime revenue rather than valuation, given the service-based nature and 8-year history. As a standard service agency without proprietary technology or scalable software, it scores low on the PoU scale, which is calibrated for high-growth technology startups.

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Score Breakdown

Real World Utility+15.00
Audience Reach Impact+1.00
Technical Innovation+1.50
Evidence Of Traction+2.50
Market Timing Relevance+4.00
Functional Completeness+1.50
Subtotal+25.5
Usefulness Multiplierx1.12
Final Score+29

Project Details

Project URL
Description
We are a small, boutique-style design firm, started in 2016, to help other small business owners and facilities have their own unique voice in today's marketplace. With 37 years of experience in the technology and marketing fields, including programming, global ecommerce, and remote work and support, we are well qualified to work in multiple areas of marketing, both online and print. We offer: Web, ecommerce, & graphic design Site, social media, email, & calendar management Digital services including Ebusiness cards, flip books, and more Print services including business cards, flyers, and other promo materials

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline