Proof of Usefulness Report

Dirt

Analysis completed on 2/4/2026

+365
Proof of Usefulness Score
Certified Problem Solver

Dirt (Dirt Research Technologies) is a legitimate, high-potential B2B consumer intelligence startup that recently raised $2M (Sept 2024) from investors including Mark Cuban. The company uses advanced neuroscience and AI to measure emotional engagement with content, solving a critical problem in the 'attention economy.' However, the project submission itself contains significant inaccuracies (claiming 'most people have used my product' and 'reach: everyone'), which indicates a low-effort submission despite the high quality of the actual underlying business. The score reflects the company's strong verified backing and technology, penalized by the poor quality of the input data.

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Score Breakdown

Real World Utility+85
Audience Reach Impact+60
Technical Innovation+85
Evidence Of Traction+75
Market Timing Relevance+90
Functional Completeness+10
Subtotal+368.25
Usefulness Multiplierx0.99
Final Score+365

Project Details

Project URL
Description
DIRT is a consumer intelligence company that builds an AI-powered predictive engine to identify what connects with audiences. Their technology uses physiological signals and neuroscientific principles to measure emotional responses and analyze content for engagement. By capturing brain-based responses, DIRT provides data-driven insights to help creators and businesses make more effective content and connect with their audiences on a deeper level.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline