Dirt (Dirt Research Technologies) is a legitimate, high-potential B2B consumer intelligence startup that recently raised $2M (Sept 2024) from investors including Mark Cuban. The company uses advanced neuroscience and AI to measure emotional engagement with content, solving a critical problem in the 'attention economy.' However, the project submission itself contains significant inaccuracies (claiming 'most people have used my product' and 'reach: everyone'), which indicates a low-effort submission despite the high quality of the actual underlying business. The score reflects the company's strong verified backing and technology, penalized by the poor quality of the input data.
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