Proof of Usefulness Report

Directions Advertising

Analysis completed on 1/26/2026

+5
Proof of Usefulness Score
You're In Business

The submission contains significant discrepancies, including a mismatch between the project name ('FrostKeeper') and the description (an advertising agency). The traction claim ('most people have used my product') is demonstrably false and indicative of a low-effort or automated submission. The provided URL (.co.nz) conflicts with the description of a Cambodian agency, and no verifiable evidence of technical innovation or market presence was found.

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Score Breakdown

Real World Utility+2.5
Audience Reach Impact+0.5
Technical Innovation+0.0
Evidence Of Traction+0.0
Market Timing Relevance+1.0
Functional Completeness+0.25
Subtotal+4.25
Usefulness Multiplierx1.12
Final Score+5

Project Details

Project URL
directionsadvertising.co.nz
Description
Welcome! Welcome! We are Directions Asia. A young, vibrant Cambodian ad agency and we are committed to steering your brand towards success, taking you in the direction you want to head. These directions might come in the form of breath-taking print ads, ground-breaking technologies or immersive experiences, they are all tailored to lead you to your goal. We do what’s best for you, which just happens to be what’s best for us. We listen more so that we understand you better, we dig deeper so that your insights are stronger and we polish harder so that your creative shines brighter. We do what we do and we find that’s what delivers results, wins awards and makes everyone happy. ————————————— Directions Ads Communication Asia - Leading the way brands are built Website: www.directionsgroup.biz | Email: info@directionsgroup.biz LinkedIn: https://www.linkedin.com/company/14429263/admin/ #DirectionsAds #advertising #socialmedia #event

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline