Proof of Usefulness Report

DIGITALKOG

Analysis completed on 2/3/2026

+33
Proof of Usefulness Score
You're In Business

DigitalKOG is a legitimate, established UK digital marketing agency with verifiable client success (e.g., generating £100M+ sales for a key partner). However, the project scores low on the PoU scale due to a service-based business model lacking software scalability and a critically poor submission. The input contained contradictory data (Project Name 'DIGITALKOG' vs Name 'BlazeHeart') and blatantly false claims regarding audience reach ('everyone') and traction ('most people have used my product'), necessitating significant penalties for accuracy and response quality.

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Score Breakdown

Real World Utility+45.0
Audience Reach Impact+10.0
Technical Innovation+16.0
Evidence Of Traction+30.0
Market Timing Relevance+60.0
Functional Completeness+5.0
Subtotal+29.4
Usefulness Multiplierx1.12
Final Score+33

Project Details

Description
At DigitalKOG, we help results-driven businesses to maximise the revenue generated from their online budget by cutting through the confusing metrics and channels to simplify their digital strategy around the only statistic that truly matters – leads. A science called LEADOLOGY.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline