Proof of Usefulness Report

Digital Mortar

Analysis completed on 1/19/2026

+382
Proof of Usefulness Score
Certified Problem Solver

Digital Mortar is a legitimate, high-value retail analytics company founded by industry veterans Gary Angel and Jesse Gross. Despite the low-quality submission (claiming 'everyone' as the audience and providing no metrics), external verification confirms significant traction: the company was acquired by PMY Group in December 2024 and has deployed technology at major venues like SoFi Stadium and Vancouver Airport. The project effectively translates digital analytics (funnels, pathing) to physical spaces using LiDAR and camera integration. The low response quality is heavily penalized, but the confirmed acquisition and enterprise utility drive a high final score.

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Score Breakdown

Real World Utility+22
Audience Reach Impact+13
Technical Innovation+12
Evidence Of Traction+37
Market Timing Relevance+8
Functional Completeness+0
Subtotal+94
Usefulness Multiplierx1.01
Final Score+382

Project Details

Project URL
digitalmortar.com
Description
Digital Mortal enables full path customer journey analytics to power the reinvention of physical retail. The founders, Gary Angel and Jesse Gross, built and sold the leading digital analytics consultancy in the US to a Big 4 firm. Digital Mortar packages the measurement, reporting, analytics and experimentation methods they developed for improving digital into a SaaS product driving optimization of store layout, display, promotions and staffing.
Audience Reach
everyone
Target Users
everyone
Technologies
Analytics, Consumer Goods, Cloud Computing
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline