Proof of Usefulness Report

Digital Marketing Skill Institute

Analysis completed on 3/12/2026

+209

Proof of Usefulness Score

Gaining Momentum

Digital Marketing Skill Institute offers real-world utility by training digital marketing talents and claims significant reach (115,000+ learners). However, the submission contains contradictory or exaggerated metrics, such as a team size of 3,000 alongside an 'all time marketcap' of $2.5M and 'most people have used my product' for traction. Due to these discrepancies and lack of verified details, quality multipliers for technical innovation, evidence of traction, and response quality were heavily penalized.

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Score Breakdown

Real World Utility+100

Audience Reach Impact+60

Technical Innovation+15

Evidence Of Traction+12.5

Market Timing Relevance+30

Functional Completeness+2.5

Subtotal+220

Usefulness Multiplierx0.95

Final Score+209

Project Details

Project URL

digitalmarketingskill.com

Description

Digital Marketing Skill Institute Services Limited is an Educational Technology company, our founder, Oluwatobi Asehinde, started that from his Bedroom at the University of Portsmouth, the United Kingdom, the company has since grown to have learners from all over the world while operating out of Nigeria. Over 115,384 people trained in over 37 countries and 4 continents and registered offices in the United Kingdom, the United States, and Nigeria. We are Listed and Verified on the Official Government Website for the UK Register of Learning Provider: 10091103. We use digital technologies to accelerate the development of digital marketing talents and match them with businesses either as employees or entrepreneurs (freelancers or agencies) using artificial intelligence (AI).

Algorithm Insights

Market Position

Growing utility with room for optimization

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline