Proof of Usefulness Report

Digital Marketing Association of Sri Lanka

Analysis completed on 2/6/2026

+59
Proof of Usefulness Score
You're In Business

The Digital Marketing Association of Sri Lanka (DMASL) is a verifiable, legitimate professional body established in 2021 with significant local traction, including partnerships with the Sri Lankan Ministry of Tourism and over 1,000 members. However, the project submission itself is of extremely low quality, submitted by an anonymous user ('SilentRider') with hyperbolic and false claims (e.g., 'most people have used my product') and incorrect financial terminology ('marketcap' for an association). While the entity has real-world utility and regional impact, the submission's lack of professionalism and the niche scale (local association vs. global tech product) constrain the score to the 'Minimal traction' range relative to global benchmarks.

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Score Breakdown

Real World Utility+20.0
Audience Reach Impact+9.0
Technical Innovation+0.75
Evidence Of Traction+17.5
Market Timing Relevance+8.5
Functional Completeness+0.25
Subtotal+56
Usefulness Multiplierx1.05
Final Score+59

Project Details

Project URL
Description
The Digital Marketers Association of Sri Lanka strives to be the representative of the digital marketing, marketing technology and online media industries of the country, bringing together these diverse individuals on their own professional merit. This will be a platform for organizations and individuals to expand their horizons in the field of digital marketing while contributing to the evolution of the industry. DMASL will set the professional standards, ethical guidelines and best practices for the digital marketing industry in Sri Lanka. In addition, we will support the continuous professional development of our members and facilitate them to gain exposure at an international level This will be a platform for organizations and individuals to expand their horizons in the field of digital marketing while being an innovator and a creator of your own products. This will be an extended hand in your personal growth as well as the growth of your organization in the digital marketing industry and sector.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline