Proof of Usefulness Report

Desert Control

Analysis completed on 2/7/2026

+430
Proof of Usefulness Score
Certified Problem Solver

Desert Control is a verified publicly traded company (Euronext Growth: DSRT) with a market cap of ~$20M USD, offering a patented Liquid Natural Clay (LNC) technology to combat desertification. While the project has high real-world utility and deep technical innovation (validated by pilots with University of Arizona, Mawarid, and major US agriculture/golf partners), the submission itself contained inaccurate user claims (e.g., 'most people have used my product') and confusing financial figures (75M likely refers to NOK cash position). The score reflects the company's strong industrial potential and public status, tempered by early-stage revenue (~$200k/year) and poor submission quality.

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Score Breakdown

Real World Utility+171.0
Audience Reach Impact+60.0
Technical Innovation+97.2
Evidence Of Traction+67.5
Market Timing Relevance+54.0
Functional Completeness+3.0
Subtotal+452.7
Usefulness Multiplierx0.95
Final Score+430

Project Details

Description
Desert Control is a company specialized in climate-smart agri-tech solutions to combat desertification, soil degradation, and water scarcity. Its patented Liquid Natural Clay restores and protects soil, reducing water usage for agriculture, forests, and green landscapes. Liquid Natural Clay (LNC) enables sand and degraded soil to retain water and nutrients. LNC increases crop yields, biomass production, and carbon uptake, while reducing water and fertilizer consumption by up to 50%. Our vision is to Make Earth Green Again. Climate change and global warming degrade soil and land, causing deserts to spread and temperatures to rise further in a vicious circle. 1. Twelve million hectares of productive land are lost every year due to desertification and drought. 2. By 2025, 1.8 billion people will suffer absolute water scarcity, and 2/3 of the world will experience water-stressed conditions. 3. Restoring the soils of degraded ecosystems has the potential to store up to 3 billion tons of CO2 annually. Restoring and protecting fertile soil and green land enable better utilization of scarce resources and combat global warming. Reducing world hunger and poverty through sustainable use of land and water can secure global economic growth and the prosperity of nature, people, and planet.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline