Proof of Usefulness Report

Depop

Analysis completed on 2/7/2026

+705
Proof of Usefulness Score
Category Standard

The project 'Depop' is a globally recognized circular fashion marketplace with massive established traction (acquired by Etsy for ~$1.6B, 43M+ users). While the project itself possesses exceptional real-world utility and market fit, the submission form contains lazy and inaccurate data points (e.g., 'most people have used my product', incorrect market cap label, conflicting team size). The score reflects the immense underlying value and scale of the platform, penalized slightly for the low-quality and inconsistent data provided in the submission fields.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+144
Technical Innovation+105
Evidence Of Traction+200
Market Timing Relevance+90
Functional Completeness+2.5
Subtotal+766.5
Usefulness Multiplierx0.92
Final Score+705

Project Details

Project URL
Description
Depop is a circular fashion marketplace where anyone can buy, sell and discover desirable, affordable secondhand fashion. Since Depop was founded in 2011, our community of 43M registered users has helped popularise preloved fashion and drive forward resale culture, globally. Today, our platform is defined by its breadth, depth and diversity. Whatever your style, whatever the mood or moment - you’ll find the fashion you love. A place where anyone can clear out their wardrobe and explore their style, where new cult brands are born, and where celebrities and stylists source unique vintage finds. Together with our community, we’re on a mission to make fashion circular - encouraging millions more people to choose secondhand and extend the lives of their clothes. The company was founded in 2011 and is headquartered in London, with offices in New York and a team of approximately 400 employees. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company. Find out more at www.depop.com Our mission is to make fashion circular and to create an inclusive environment where everyone is welcome, no matter who they are or where they’re from. Just as our platform connects people globally, we believe our workplace should reflect the diversity of the communities we serve. We thrive on the power of different perspectives and experiences, knowing they drive innovation and bring us closer to our users. We’re proud to be an equal opportunity employer, providing employment opportunities without regard to age, ethnicity, religion or belief, gender identity, sex, sexual orientation, disability, pregnancy or maternity, marriage and civil partnership, or any other protected status. We’re continuously evolving our recruitment processes to ensure fairness and are open to accommodating any needs you might have.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline