Proof of Usefulness Report

Dentsu

Analysis completed on 2/7/2026

+634
Proof of Usefulness Score
Category Standard

The submission represents Dentsu (Data2Decisions), a recognized global leader in marketing effectiveness and econometrics. While the entity possesses immense real-world utility, reach, and traction (billions in revenue, global presence), the submission itself is of low quality. It features hyperbolic claims (e.g., 'most people have used my product') and placeholder-like data. Consequently, while the score reflects the undeniable scale and utility of the underlying business, it is heavily penalized by the 'Response Quality' and 'Quality Factor' multipliers due to the unprofessional nature of the input data.

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Score Breakdown

Real World Utility+225.0
Audience Reach Impact+152.0
Technical Innovation+72.0
Evidence Of Traction+118.75
Market Timing Relevance+80.0
Functional Completeness+5.0
Subtotal+652.75
Usefulness Multiplierx0.97
Final Score+634

Project Details

Project URL
dentsu.com
Description
Data2Decisions (part of the Dentsu organisation) is an award-winning marketing effectiveness agency. Recognised as market leaders in the fields of Marketing Mix Modelling (MMM), Unified Measurement and Marketing Budget Optimisation. We are a team of econometricians, data scientists and experienced marketing effectiveness consultants working together across 10 offices globally to help brands grow through better marketing. Over the last 20 years we have listened to our clients’ challenges and applied a combination of analytical techniques to support the tough decisions marketeers have to make. People come from all over the world to work with us and it's the depth and diversity of our workforce that makes Data2Decisions such a great place to work. If you want to work with one of the industry's great innovators and most ambitious marketing effectiveness and modelling consultancies, we’d love to hear from you.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline