Proof of Usefulness Report

Demand.io

Analysis completed on 1/19/2026

+675
Proof of Usefulness Score
Category Standard

Demand.io is a highly established, profitable e-commerce incubator with verified revenue (~$22M ARR) and massive reach (9M+ active shoppers). While the submission itself was low-quality (containing spam tags like 'space-technology' and vague claims), independent verification confirms it is a major player in the affiliate/coupon space, significantly outscaling the calibration baseline.

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Score Breakdown

Real World Utility+85
Audience Reach Impact+90
Technical Innovation+60
Evidence Of Traction+57
Market Timing Relevance+80
Functional Completeness+10
Subtotal+704
Usefulness Multiplierx0.96
Final Score+675

Project Details

Project URL
demand.io
Description
At Demand.io, our mission is to connect today's e-commerce to what's next and what's daring, making commerce work better for all stakeholders including brands, creators, and shoppers alike. As an agile team of product executives and market makers who love building world-class products, we create and launch platforms that plug people into the best shopping experience and ecosystem. Our products like Knoji, SimplyCodes, and Favely reach millions of consumers and drive over a billion dollars per year in e-commerce transaction revenue. Come join the team and take part in building something exceptional.
Audience Reach
everyone
Target Users
everyone
Technologies
Space Technology, Project Management, Consumer Goods
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline