Round 1 Winners!
Proof of Usefulness Report

Debut2

Analysis completed on 3/9/2026

+268
Proof of Usefulness Score
Gaining Momentum

Debut2 is a boutique audio agency with strong creative case studies (Museum of Moscow, Balloon Museum) but its evaluation is significantly penalized by heavily exaggerated and vague submission metrics. Claims such as 'everyone' for audience reach and 'most people have used my product' for traction are unsubstantiated. A $500k lifetime revenue for a 6-person team over 4-6 years represents modest service-based traction, falling well below large-scale tech product benchmarks.

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Score Breakdown

Real World Utility+150
Audience Reach Impact+30
Technical Innovation+22.5
Evidence Of Traction+25
Market Timing Relevance+50
Functional Completeness+5
Subtotal+282.5
Usefulness Multiplierx0.95
Final Score+268

Project Details

Project URL
Description
Turnkey sound solutions — shaped with artistry, built on strategy Debut2 is a creative audio agency specializing in end-to-end sound production — helping brands, films, exhibitions, and products evoke emotion and build recognition through inventive, strategically grounded audio. With over five years of experience leading large-scale music and sound projects, we bring broad expertise across composition, audio production, sonic identity, brand research, AI sound, spatial audio, installations, and team management. This allows us to shape holistic sound strategies, combining concept and execution with both creative intuition and technical precision. As cofounders of Laaskar — an independent label and sound art collective — we’ve cultivated a deep understanding of sound as both artistic expression and strategic tool. Our work includes developing the first sonic identity for the Museum of Moscow, giving voice to one of the city’s most iconic institutions. For the award-winning Balloon Museum, we created the sound and narrative for Hyperfeeling — an immersive installation touring globally and experienced by hundreds of thousands. We've also delivered campaigns for tech and fashion brands across Europe, North America, and Asia. Debut2’s mission is to turn complex ideas into clear, emotionally resonant sound — helping teams uncover what their project truly needs, and translating it into a language people can feel. We offer complete sound direction — from early concept to final detail — for clients looking to inspire deeper listening through sound that moves, connects, and endures.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline