Proof of Usefulness Report

DeadHappy

Analysis completed on 1/19/2026

+68
Proof of Usefulness Score
You're In Business

The project 'DeadHappy' (submitted as 'SwiftKeeper') is a legitimate UK-based insurtech company that achieved significant scale (£2.5M+ revenue, ~25,000 customers). However, verifiable external data confirms the company entered administration in June 2024 and is closed to new business following regulatory and underwriting issues. While the project demonstrates high 'Proof of Usefulness' through historical adoption, its current viability is minimal. The submission quality was extremely low, containing incorrect names ('SwiftKeeper') and hyperbolic claims ('most people have used my product').

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Score Breakdown

Real World Utility+20
Audience Reach Impact+12
Technical Innovation+10
Evidence Of Traction+13
Market Timing Relevance+1
Functional Completeness+0
Subtotal+56
Usefulness Multiplierx1.19
Final Score+67

Project Details

Project URL
deadhappy.com
Description
DeadHappy is an innovative company that operates in the life insurance sector, offering a unique and modern approach to end-of-life planning. Through their platform, accessible via deadhappy.com, they provide flexible and customizable life insurance policies that cater to the evolving needs of their customers. DeadHappy stands out by allowing users to create "Deathwishes," which are personalized plans for how they want their insurance payout to be used, whether for loved ones, charitable causes, or unique personal requests. The company aims to make the conversation around death and life insurance more approachable and less daunting, encouraging people to plan for the future in a way that reflects their individual values and desires.
Audience Reach
everyone
Target Users
everyone
Technologies
Risk Management
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline