Proof of Usefulness Report

Data Horizon

Analysis completed on 2/3/2026

+34
Proof of Usefulness Score
You're In Business

Data Horizon is a seed-stage conversational analytics tool for GA4. While the problem addressed (GA4 complexity) is high-utility and the submitter appears to have relevant agency experience (Opin Solutions), the project currently lacks a verifiable public presence, active users, or revenue. The score reflects a concept-stage initiative with potential but no current proof of traction.

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Score Breakdown

Real World Utility+16.25
Audience Reach Impact+0.50
Technical Innovation+5.25
Evidence Of Traction+0.00
Market Timing Relevance+7.50
Functional Completeness+1.00
Subtotal+30.5
Usefulness Multiplierx1.12
Final Score+34

Project Details

Project URL
datahorizon.ai/
Description
Conversational Analytics for GA4 and more.
Audience Reach
TAM (Total Addressable Market): $25B Global Web Analytics Market. SAM (Serviceable Addressable Market): 30M+ Active Websites using Google Analytics 4, representing millions of businesses, marketers, and agencies who feel this pain daily. SOM (Serviceable Obtainable Market): $150M Annual Revenue by capturing just 0.5% of the English-speaking SMB and agency market in our first 3-4 years.
Target Users
Marketing Managers, Data Analyst, and Agency owners.
Technologies
Other, Directus, Nextjs, Google API, and AI
Traction Evidence
We are seed stage.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline