Proof of Usefulness Report

Das Örtliche Service

Analysis completed on 1/19/2026

+645
Proof of Usefulness Score
Category Standard

Das Örtliche is a market-leading telecommunications directory in Germany with massive verifiable reach (approx. 3.8M daily queries) and high real-world utility, justifying strong scores in Utility, Reach, and Traction. However, the project submission itself was of low quality (generic 'marketing' tech stack, vague 'everyone' audience claims, missing team details), which heavily penalized the Technical Innovation and Response Quality metrics. Despite the poor submission effort, the undeniable scale and dominance of the underlying brand anchor the score in the 600+ range.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+190
Technical Innovation+15
Evidence Of Traction+225
Market Timing Relevance+50
Functional Completeness+2
Subtotal+707
Usefulness Multiplierx0.912
Final Score+645

Project Details

Project URL
dasoertliche-marketing.de
Description
Als führendes kostenloses Telekommunikationsverzeichnis für die lokale Suche ist Das Örtliche rund 93 Prozent* der Deutschen bekannt, fast jeder Zweite* nutzt das Verzeichnis jeden Monat mindestens einmal. Nutzer haben die Wahl zwischen Buch, Online- und mobiler Suche sowie der Suche über Apps für aktuelle Smartphones und Tablets. Im Durchschnitt werden jeden Tag mehr als 3,8 Millionen* Suchanfragen gestellt. Damit gehört Das Örtliche zu den führenden Anbietern bei der regionalen Suche.
Audience Reach
everyone
Target Users
everyone
Technologies
Marketing
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline