Proof of Usefulness Report

Daesang

Analysis completed on 2/6/2026

+320
Proof of Usefulness Score
Certified Problem Solver

Daesang UK is a verifiable subsidiary of the global food giant Daesang Corporation, managing major brands like Jongga (Kimchi) and O'Food. The project demonstrates high real-world utility and strong market traction with estimated revenues around £2.5M (consistent with the '2500000' figure provided). However, the submission quality is extremely poor, containing hyperbolic claims ('everyone', 'most people'), confusion between revenue and market cap, and a lack of specific evidence. While the business fundamentals are strong (comparable to the calibration benchmark), the score is heavily penalized by the low-effort submission and lack of provided verification.

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Score Breakdown

Real World Utility+106.25
Audience Reach Impact+60.00
Technical Innovation+15.00
Evidence Of Traction+100.00
Market Timing Relevance+90.00
Functional Completeness+5.00
Subtotal+376.25
Usefulness Multiplierx0.85
Final Score+320

Project Details

Project URL
daesanguk.com
Description
Daesang UK was established in 2022 as the UK branch of Daesang Corporation, one of Korea’s leading general food companies and a global pioneer in fermentation and Korean flavour innovation since 1956. In the UK, we manage and grow JONGGA — Korea’s No.1 kimchi brand — and O’Food, a modern Korean food brand offering a wide range of products from fermented staples to everyday cooking essentials. We support the growing appetite for gut-friendly ferments, East Asian pantry staples, and Korean-inspired innovation — working across retail, foodservice, and food culture communities in the UK and beyond. From kimchi, to gochujang, to versatile Korean favourites — our mission is to make authentic Korean flavours part of everyday eating. 🌐 www.ofoodeurope.com 🌐 www.jonggaeurope.com

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline