Proof of Usefulness Report

CYOA

Analysis completed on 1/25/2026

+245
Proof of Usefulness Score
Gaining Momentum

CYOA Media is a verified, established social media agency in the UK music industry with a strong client roster (e.g., Ed Sheeran, London Grammar) confirmed via external search. However, the project submission itself is of extremely low quality, featuring likely erroneous data (e.g., 'marketcap: 500000', 'AncientFang' username, 'most people' traction claim). While the business has legitimate real-world utility as a service provider, the submission fails to accurately represent its scale or mechanics. The score reflects the verified existence and traction of the agency, heavily penalized for data integrity issues, lack of technical innovation (service business), and poor response quality.

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Score Breakdown

Real World Utility+81.25
Audience Reach Impact+30.0
Technical Innovation+15.0
Evidence Of Traction+100.0
Market Timing Relevance+50.0
Functional Completeness+2.5
Subtotal+278.75
Usefulness Multiplierx0.88
Final Score+245

Project Details

Project URL
cyoamedia.com
Description
CYOA is a leading social media and design agency providing digital strategy, content creation and online management for a diverse mix of clients in music. Since the company was established in 2010, we have worked with many incredible artists on global campaigns. We pride ourselves on creating bespoke digital strategies, along with a proven success in delivering results; whether it be award winning social campaigns, global number one albums or far-reaching creative content. We are dedicated to generating unique campaigns that engage audiences and tell our client’s stories online, while maintaining an acute attention to detail in the day-to-day running of socials. We love what we do and work hard to provide an excellent service and develop great relationships.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline