CupShup is a well-established marketing agency with verifiable revenue (~$2.4M) and a strong portfolio of unicorn clients (Swiggy, Uber, Byju's). The project demonstrates high real-world utility and significant audience reach through its offline network. However, the evaluation is penalized by a low-quality submission (incorrect project name 'CrimsonWalker', inaccurate team size data) and limited technical innovation, as the core business model relies on offline paper cup branding and activation services rather than proprietary technology.
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