Proof of Usefulness Report

CupShup

Analysis completed on 1/19/2026

+315
Proof of Usefulness Score
Certified Problem Solver

CupShup is a well-established marketing agency with verifiable revenue (~$2.4M) and a strong portfolio of unicorn clients (Swiggy, Uber, Byju's). The project demonstrates high real-world utility and significant audience reach through its offline network. However, the evaluation is penalized by a low-quality submission (incorrect project name 'CrimsonWalker', inaccurate team size data) and limited technical innovation, as the core business model relies on offline paper cup branding and activation services rather than proprietary technology.

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Score Breakdown

Real World Utility+85
Audience Reach Impact+68
Technical Innovation+21
Evidence Of Traction+92
Market Timing Relevance+32
Functional Completeness+2
Subtotal+300
Usefulness Multiplierx1.05
Final Score+315

Project Details

Project URL
Description
Byju’s, Ola Cabs, Dunzo, Swiggy, Zomato, Uber.\n\nWhat is common across all of these shining stars of Indian Startup World? They are the most valued startups of the country. True. They are Unicorns or Soonicorns. That’s also true. They are changing the game and consumer behavior in their respective segments. Correct!\n\nBut there is one small detail common across these. CupShup was fortunate enough to partner with all of these brands during nascent/early stages of their journey and we are still helping them reach their audience pan India!\n\n\n\nCupShup, a 7 year old ROI-focused growth partner to startups and brands like HUL, Marico, SBI, ICICI, have been a major contributor in scaling the biggest names in the startup world. We are proud to contribute in our small way in taking these brands to its target audience in an innovative way and make a name for ourselves to rely upon in the process. We are a 200 member team spread across 12 cities of the country which specializes in scaling up the brands quickly. CupShup is a 360 degree growth partner with offerings across Creative, Digital and Offline marketing that provides a seamless planning, marketing budget allocation and execution to reach brand goals. CupShup has helped more than 300 brands scale up to its potential across the country and currently we are scaling up a cohort of 45 brands.\n\n\n\nWe need more hands on the deck! People who are fascinated by the entrepreneurial zeal that has gripped our country and hustle that goes behind the scenes. If you are a hustler who wants to understand and be part of the sea change that India is witnessing and wants to be a part of a dynamic team, do write to us at hiring@cupshup.co.in or click here.\n\n
Audience Reach
everyone
Target Users
everyone
Technologies
Games, Marketing, Art
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline