Proof of Usefulness Report

Cubed

Analysis completed on 2/6/2026

+58
Proof of Usefulness Score
You're In Business

While 'Cubed' appears to be a legitimate, established B2B marketing attribution platform (founded ~2014) with verifiable clients like VisitScotland and tastecard, the project submission itself is of extremely low quality. The submission contains demonstrably false claims (reach: 'everyone', traction: 'most people have used my product') and confusing financial metrics ('all time marketcap'). Independent verification saved the score from being zero by confirming the existence of proprietary machine learning technology and real-world utility, but the score is heavily penalized by the lack of credible evidence provided in the input.

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Score Breakdown

Real World Utility+16.0
Audience Reach Impact+4.0
Technical Innovation+9.75
Evidence Of Traction+12.0
Market Timing Relevance+7.5
Functional Completeness+0.25
Subtotal+49.5
Usefulness Multiplierx1.18
Final Score+58

Project Details

Project URL
Description
Cubed is an intuitive software solution that pinpoints where marketing contributes value and where budget is simply wasted. It clearly defines the activity you should keep, start and stop doing, creating a stream of agile marketing experiments for your teams, week after week. No revenue opportunity is left untapped. From campaigns to keywords, from affiliates to SEO, put your money where your marketing performs. Invest in value by understanding every touchpoint and the complete path to conversion. Proven to work, incredibly powerful, utterly essential.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline