Proof of Usefulness Report

CTMM

Analysis completed on 1/24/2026

+8
Proof of Usefulness Score
You're In Business

The submission describes a traditional in-store marketing/staffing agency rather than a technology project. There are significant discrepancies in the provided metrics (3,000 team members versus a $50,000 'marketcap'), and the claim that 'most people have used my product' appears hyperbolic and unverifiable. With no described technical innovation and a legacy service model, the project scores very low on the Proof of Usefulness scale tailored for technology assessment.

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Score Breakdown

Real World Utility+3.75
Audience Reach Impact+1.0
Technical Innovation+0.0
Evidence Of Traction+1.25
Market Timing Relevance+1.0
Functional Completeness+0.25
Subtotal+7.25
Usefulness Multiplierx1.1
Final Score+8

Project Details

Project URL
ctmmatx.com
Description
CTMM is an in-store marketing company and our goal is to provide client acquisition services for a wide range of satellite and communications clients. Our clients have a huge presence in some of the worlds largest retailers. Traditionally these clients have used various print advertisement to acquire new customers such as big posters with celebrities talking about their product or flyers distributed around the store or even commercials on the stores television displays. What we do for our clients is bring the traditional forms of advertisement to life by putting PEOPLE in these stores to help customers with any questions they may have and show customers the benefits these clients provide. Our award winning results have been proven time and time again, solidifying our partnership with our clients and the retailers.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline