Critical.

Critical. is a verifiable New Zealand-based sustainability company (critical.co.nz / criticaldesign.nz) producing 'Cleanstone' recycled panels. While the project demonstrates high real-world utility in the circular economy and has secured seed funding and a factory, the submission itself is of very poor quality. Claims such as 'most people have used my product' are hyperbolic and factually incorrect for a B2B architectural product, and the input data (audience, revenue) was treated with minimal effort. The score reflects the legitimate potential and physical infrastructure of the business, heavily penalized for the lack of accurate data and the exaggerated claims in the submission.