Proof of Usefulness Report

CRITEO S.A.

Analysis completed on 1/18/2026

+703
Proof of Usefulness Score
Category Standard

Criteo S.A. is a verifiably massive, publicly traded global ad-tech company (NASDAQ: CRTO) with over 3,500 employees and billion-dollar scale, positioning it well above the 400-700 range for established tech brands. While the submission text itself was low-effort (e.g., claiming 'most people have used my product'), the hard data provided (Team Size: 3,507, Market Cap: $1.09B, Domain: criteo.com) authenticates the entity's high traction and utility. The PoU score reflects the immense real-world impact and reach of Criteo's commerce media platform, adjusted slightly downward for the poor quality of the descriptive responses.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+152
Technical Innovation+127
Evidence Of Traction+237
Market Timing Relevance+80
Functional Completeness+5
Subtotal+827
Usefulness Multiplierx0.85
Final Score+703

Project Details

Project URL
criteo.com
Description
Criteo S.A. is a global technology company that specializes in digital advertising and marketing solutions. With its headquarters in Paris, France, Criteo provides performance-based advertising services to businesses worldwide. The company leverages its advanced data analytics and machine learning capabilities to deliver personalized and targeted advertisements across various digital platforms, including web, mobile, and social media. Criteo's solutions are designed to help businesses increase their online sales and customer engagement by reaching the right audience with the right message at the right time. Through its innovative technology and extensive network, Criteo aims to drive measurable results for its clients, enhancing their marketing strategies and maximizing their return on investment.
Audience Reach
everyone
Target Users
everyone
Technologies
Marketing, Machine Learning, Analytics
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline