Proof of Usefulness Report

Crispin

Analysis completed on 2/6/2026

+535

Proof of Usefulness Score

Industry Mainstay

Crispin (formerly Crispin Porter + Bogusky) is a world-renowned advertising agency with verified annual revenue in the $75M-$100M range and a 50+ year history (rebranded April 2024). While the entity represents a 'much larger scale' business than the baseline, the submission quality is exceptionally low (lazy claims like 'everyone', disputed team size of 750 vs recent reports of ~150, and missing technical details). The score reflects the massive real-world footprint and revenue of the agency, heavily penalized for the lack of effort in the submission and the service-based (rather than tech-product) nature of the business.

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Score Breakdown

Real World Utility+191.25

Audience Reach Impact+136.0

Technical Innovation+22.5

Evidence Of Traction+150.0

Market Timing Relevance+40.0

Functional Completeness+3.75

Subtotal+543.5

Usefulness Multiplierx0.98

Final Score+535

Project Details

Project URL

crispin.com

Description

Crispin is a chronically online media and creative agency making brands the conversation. Brands come to us with big ambitions. Call it advertising. Call it what you like. We’ve thought about creating a new name for it altogether, but then you might not know how to find us. Redefining creativity since 1965, we are the original business advisor, and stand today as one of the most awarded advertising agencies in history.

Algorithm Insights

Market Position

Strong market validation with clear user adoption patterns

User Engagement

Documented reach suggests active user community

Technical Stack

Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline