Proof of Usefulness Report

Creatively Squared

Analysis completed on 1/18/2026

+294
Proof of Usefulness Score
Gaining Momentum

Creatively Squared is a verified, revenue-generating B2B platform connecting global brands (e.g., Unilever, Google) with content creators. While the submission itself was of poor quality—containing vague claims ('everyone') and false traction statements ('most people')—independent verification confirms a robust business with over $1M in annual revenue and a global network. The project scores highly on utility and verified traction, but suffers penalties for the lack of evidence provided in the submission and low technical innovation typical of service-marketplaces.

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Score Breakdown

Real World Utility+90
Audience Reach Impact+60
Technical Innovation+36
Evidence Of Traction+68
Market Timing Relevance+36
Functional Completeness+1
Subtotal+291
Usefulness Multiplierx1.01
Final Score+294

Project Details

Project URL
creativelysquared.com
Description
At Creatively Squared we help brands produce high quality, authentic photos, videos and digital creative by connecting them with a global network of talented Visual Creators. \n\nWe’ve created visuals for industry leaders like Unilever, Google, Johnson \u0026 Johnson \u0026 Mars, through to iconic national brands as well as the up and comers.\n\nOur purpose is to inspire the world's visual creatives to do what they love and be paid fairly doing so. \n\nWe’re bootstrapped and aiming for sustainable growth over growth at all costs, having grown 100% year on year
Audience Reach
everyone
Target Users
everyone
Technologies
Art, Writing And-Editing, Business Development
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline