Proof of Usefulness Report

Creative Riff

Analysis completed on 2/6/2026

+385
Proof of Usefulness Score
Certified Problem Solver

Creative Riff is a legitimate, award-winning experiential marketing agency acquired by Stadiumred Group. While the agency itself demonstrates strong real-world utility with high-profile clients (Hulu, FX, Disney), the project submission was of very low quality, containing lazy claims ('audience reach: everyone') and inaccurate terminology ('marketcap' for revenue/valuation). The discrepancy between the submitted team size (125) and external data (~28) likely reflects the parent group's size. The score reflects a successful service business with verified traction, penalized for a poor submission and lack of scalable technical innovation compared to software platforms.

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Score Breakdown

Real World Utility+187.5
Audience Reach Impact+64.0
Technical Innovation+36.0
Evidence Of Traction+150.0
Market Timing Relevance+50.0
Functional Completeness+2.5
Subtotal+490
Usefulness Multiplierx0.79
Final Score+385

Project Details

Project URL
creativeriff.com
Description
Creative Riff is an experiential marketing agency focusing on elevating strategic concepts through events, digital, social, PR, partnerships, and breakthrough media stunts. We establish a strategic foundation upon which all creativity and innovation is built. We pull together the most creative team of specialists to bring our collective vision to life. We partner with the right brands and attract press to increase the campaign’s exposure and overall value.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline