Proof of Usefulness Report

Creata Australia

Analysis completed on 1/26/2026

+372
Proof of Usefulness Score
Certified Problem Solver

Creata is a highly established global agency (founded 1973) with massive reach through clients like McDonald's (Happy Meal manufacturing) and Coca-Cola. While the underlying business scale is undeniable and vastly exceeds typical startups, the submission itself is low-quality, with confusing financial metrics ('marketcap 2500000') and generic claims. The project scores high on traction and reach but low on technical innovation (as a service/manufacturing business) and response quality.

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Score Breakdown

Real World Utility+21.25
Audience Reach Impact+22.8
Technical Innovation+2.4
Evidence Of Traction+22.5
Market Timing Relevance+5.0
Functional Completeness+0.5
Subtotal+74.45
Usefulness Multiplierx1.0
Final Score+372

Project Details

Project URL
Description
Creata is the global force reshaping brand dynamics, fusing avant-garde creativity with an unwavering focus on delivering substantial commercial results. Our rallying cry, "Where creativity meets commercial results," underscores our commitment to propelling brands to unparalleled success. Across diverse sectors like consumer packaged goods, retail, food and beverage, and technology, our expert team boasts a track record of success with iconic brands like Coca-Cola, Kellogg's, and McDonald's. At Creata, we redefine brands as immersive experiences that people love and willingly share. For CEOs and CMOs steering major enterprises, Creata is the quintessential partner with a wealth of experience, boundless creativity, and a proven track record in flawless execution. Explore how Creata elevates your brand: Consumer Insight Mastery: Through surveys, focus groups, and ethnographic studies, we unveil the layers of your target consumers, understanding their needs, desires, and motivations. Pioneering Creative Concepts: Our team excels in conceiving breakthrough ideas, leveraging storytelling, humor, and surprise to create experiences that deeply resonate with consumers. Impeccable Execution: Anchored by seasoned professionals, we ensure a consistent brand presence across all channels, from advertising and retail to social media. If you are poised to redefine your brand narrative and drive commercial impact, connect with Creata today. Let us be your strategic partner in creating a brand that captivates hearts and delivers undeniable commercial success.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline