Proof of Usefulness Report

Co.Urban

Analysis completed on 2/3/2026

+26
Proof of Usefulness Score
You're In Business

Critical identity mismatch: The submission links to 'Co.Urban' (a small Brazilian B2B SaaS for urban infrastructure) but claims the financial metrics ($2.8B market cap) and business type ('Home and beauty marketplace') of 'Urban Company' (an Indian unicorn). The actual project at the URL is a legitimate but early-stage field management tool with minimal traction (<100 app downloads), contradicting the exaggerated claims of 'everyone' reach and massive revenue.

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Score Breakdown

Real World Utility+12
Audience Reach Impact+1
Technical Innovation+4.8
Evidence Of Traction+0.63
Market Timing Relevance+5
Functional Completeness+0.25
Subtotal+23.68
Usefulness Multiplierx1.1
Final Score+26

Project Details

Project URL
http://www.courban.com.br
Description
A Co.Urban é líder digital e está revolucionando o setor de serviços urbanos. Somos uma empresa de tecnologia que oferece uma plataforma inteligente com ferramentas de gestão para operações de campo mais eficientes, conectando dados de equipes em tempo real de modo a garantir insights de melhoria de performance e decisões de negócios mais ágeis. O esforço é para facilitar o acesso a tecnologias disruptivas, desenvolvendo ferramentas simples e funcionais para negócios que querem se tornar data-driven. Nossa missão é criar um novo padrão de performance, colaborando com os nossos parceiros para garantir negócios com operações mais inteligentes, mais confiáveis e com maior valor econômico.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline