Proof of Usefulness Report

Coupang

Analysis completed on 1/18/2026

+711
Proof of Usefulness Score
Category Standard

Coupang is a massive, publicly traded e-commerce giant (NYSE: CPNG) often referred to as the 'Amazon of South Korea.' The project submission demonstrates verified 'unicorn' status with a market cap exceeding $50B and verifiable revenue in the billions. While the submission text itself is brief and informal (e.g., 'most people have used my product'), the underlying entity possesses undeniable real-world utility, massive audience reach, and market dominance. The score reflects this immense scale, penalized slightly for the low effort of the specific submission text.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+190
Technical Innovation+112
Evidence Of Traction+250
Market Timing Relevance+85
Functional Completeness+5
Subtotal+867
Usefulness Multiplierx0.82
Final Score+711

Project Details

Project URL
coupang.com
Description
Coupang, headquartered in Seoul, South Korea, is a leading e-commerce company known for its innovative and customer-centric approach. Operating primarily through its website, coupang.com, the company offers a wide range of products, including electronics, fashion, home goods, and groceries. Coupang is renowned for its "Rocket Delivery" service, which provides fast and reliable delivery options, often within hours, setting a high standard in the e-commerce industry. The company leverages advanced technology and logistics infrastructure to enhance the shopping experience, making it one of the largest and most popular online retailers in South Korea.
Audience Reach
everyone
Target Users
everyone
Technologies
Devops, Web Development, Ecommerce
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline