Proof of Usefulness Report

Coty

Analysis completed on 1/18/2026

+648
Proof of Usefulness Score
Category Standard

Coty is a massive, established global entity in the beauty industry with verifiable revenue in the billions and a team of over 11,000. While the project submission itself was of low quality (missing financial data, vague claims), the entity's real-world utility and traction are undeniable and publicly verifiable. The technical innovation score is low as this is a CPG legacy business rather than a software technology project, despite the inclusion of 'climatetech' tags. The score reflects the sheer scale and market dominance of the company, adjusted for the lack of specific technical novelty and poor submission detail.

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Score Breakdown

Real World Utility+225
Audience Reach Impact+190
Technical Innovation+15
Evidence Of Traction+190
Market Timing Relevance+60
Functional Completeness+2
Subtotal+682
Usefulness Multiplierx0.95
Final Score+648

Project Details

Project URL
coty.com
Description
Coty is a global beauty company with a rich heritage in the cosmetics, skincare, fragrance, and hair color industries. Founded in 1904, Coty has grown to become one of the world's largest beauty companies, known for its diverse portfolio of iconic brands. The company operates in over 150 countries and territories, offering a wide range of products that cater to various consumer needs and preferences. Coty's brand portfolio includes well-known names such as CoverGirl, Max Factor, Rimmel, Sally Hansen, and a variety of luxury fragrance brands. The company is committed to innovation, sustainability, and inclusivity, striving to empower consumers to express their unique beauty.
Audience Reach
everyone
Target Users
everyone
Technologies
Climatetech, Investing, Entrepreneurship
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline