Proof of Usefulness Report

Cotswold Websites

Analysis completed on 1/26/2026

+14
Proof of Usefulness Score
You're In Business

The submission describes a standard local web design agency but is heavily penalized for low-quality, hyperbolic, and inaccurate data (e.g., launch date '1657', audience 'everyone', traction 'most people'). While the business likely exists as a small service provider, the lack of verifiable evidence, standard WordPress implementation, and unprofessional response quality result in a negligible score.

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Score Breakdown

Real World Utility+25.00
Audience Reach Impact+5.00
Technical Innovation+5.00
Evidence Of Traction+5.00
Market Timing Relevance+10.00
Functional Completeness+5.00
Subtotal+10.5
Usefulness Multiplierx1.33
Final Score+14

Project Details

Description
Cotswold Websites is a web design agency based in the south of Gloucestershire midway between Bristol, Bath, Cheltenham, Gloucester, Cirencester and Swindon. We are specialists in designing responsive websites which have a high visual impact upon the browser of the website. We use specialise in WordPress websites due to the large array of functionality which can be added in to them to create the perfect website for our clients. Our client-base is predominantly small to medium-sized businesses and charities based in the south-west of England and London. We cater for all budgets, from a very simple, inexpensive starter website, through to large and complex eCommerce websites. At the start of each project we work closely with our client using analysis techniques to understand exactly what they hope to achieve upon completion. This involves listening closely to and communicating well with the client. We are able to communicate complex technical topics into simple language which the client can easily understand, and so they are not intimidated by some of the concepts. Search Engine Optimisation (SEO) is the unseen element of web design and an aspect we take seriously. A great website is useless unless it can be found on the Internet by the Google. We make every effort to make every webpage work to its maximum potential using SEO techniques. In additon to the web design, we offer all our clients a full web maintenance service. Every successful website will have a good maintenance plan in place to ensure the website is kept up-to-date with updates and security patches, is regularly backed-up (on and off-site). We offer face-to-face and online training courses in WordPress and Digital Marketing to enable you to learn at your own pace. Visit https://www.digitalmarketingninjas.co.uk for more. We look forward to hearing from you to discuss how Cotswold Websites can help you improve your organisation's visibility through the power of the Internet.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline