Proof of Usefulness Report

Copper Clothing

Analysis completed on 1/25/2026

+196
Proof of Usefulness Score
Gaining Momentum

Copper Clothing is a verifiable UK-based business established in 2012, specializing in antimicrobial copper-infused textiles. While the underlying science of copper's antimicrobial properties is valid, the submission is heavily penalized for hyperbolic claims (e.g., 'most people have used my product', 'audience reach: everyone') and vague financial data ('marketcap: 17000000' without currency). Independent search confirms the company exists and has received media coverage (e.g., Medical Technology, Which?), but customer reviews are mixed (Trustpilot 2/5) and regulatory bodies (ASA) have previously challenged some specific advertising claims. The 'team size of 30' conflicts with business registry data showing significantly fewer core employees, suggesting reliance on contractors or manufacturing partners. The project shows real-world utility but lacks the scale and verifiable traction to match the high claims made.

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Score Breakdown

Real World Utility+60
Audience Reach Impact+35
Technical Innovation+45
Evidence Of Traction+40
Market Timing Relevance+55
Functional Completeness+10
Subtotal+195
Usefulness Multiplierx1.005
Final Score+196

Project Details

Project URL
copperclothing.com
Description
Copper Clothing is a fast-growing UK health-tech company, pioneering the development of copper-infused products. Its goal is to reduce the spread of infectious diseases through its patented technology. It uses the sustainable, safe and chemical-free properties of copper to provide a natural solution to prevent the spread of diseases. It creates a range of high quality, durable and affordable antimicrobial solutions – from facemasks and pyjamas, to bedsheets and blankets. It also helps industries to adopt anti-microbial technology by infusing copper into their existing product ranges. Copper Clothing also works closelywith healthcarebodies such as the NHS, and academics to further researchthe benefits and usage of copper. All its products have undergone extensive independently verified testing, showing the technology destroys 99.9% of bacteria, fungi and viruses within minutes of contact.Its products result in a 99.99% reduction and destruction of Coronaviruses in under 10 minutes.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline