Proof of Usefulness Report

Convo Ink

Analysis completed on 1/18/2026

+330
Proof of Usefulness Score
Certified Problem Solver

Convo Ink is a verified Australian MarTech startup (rebranded to Convo Media) that raised $1.5M in seed funding (2022) and partners with major DSPs like The Trade Desk. Despite the high-quality external evidence of traction and utility, the project submission itself was of extremely low quality, containing hyperbolic claims ('everyone', 'most people') and missing data. The score reflects the strong underlying business fundamentals tempered by the poor quality of the provided evidence.

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Score Breakdown

Real World Utility+68
Audience Reach Impact+52
Technical Innovation+56
Evidence Of Traction+45
Market Timing Relevance+80
Functional Completeness+5
Subtotal+306
Usefulness Multiplierx1.08
Final Score+330

Project Details

Project URL
Description
Convo Inkis in the MarketingTech Industry
Audience Reach
everyone
Target Users
everyone
Technologies
Marketing, Writing And-Editing
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline