Proof of Usefulness Report

Contactability

Analysis completed on 1/18/2026

+707
Proof of Usefulness Score
Category Standard

Contactability is a verifiable, successful insurance ad-tech company (acquired by/merged with SmartFinancial) with significant revenue (estimated $50M+ annual run rate based on 200k+ monthly leads). Despite the low-quality submission data (e.g., claimed 'everyone' as audience, missing financial specifics), external verification confirms it is a major player in the insurance lead generation space, ranked on Deloitte's Technology Fast 500. The score reflects the high real-world utility and verified commercial traction of the entity, partially penalized for the poor quality of the submission text.

Ready to Compete for $150k+ in Prizes?

Move this data into a HackerNoon blog draft to become eligible for your share of $150k+ in cash and software prizes

View All Reports

Score Breakdown

Real World Utility+212
Audience Reach Impact+120
Technical Innovation+105
Evidence Of Traction+225
Market Timing Relevance+80
Functional Completeness+2
Subtotal+745
Usefulness Multiplierx0.95
Final Score+707

Project Details

Project URL
contactability.com
Description
Contactability is a leading insurance ad-tech company focused on delivering targeted, high-intent traffic for our insurance clients. We use proprietary customer acquisition software to connect in-market insurance consumers with our network of insurance agents and carrier partners nationwide. Contactability operates an innovative real-time bidding marketplace that gives our clients ability to target and optimize their marketing campaigns to maximize ROI. \n\nFounded by a team of insurance and technology experts, Contactability focuses on delivering measurable results and exceptional service. With offices in Columbus, OH and Newport Beach, CA, we are one of the fastest growing insurance customer acquisition companies in the US. We are hiring top talent and building a world-class technology and client services team with ambitious goals of streamlining insurance.
Audience Reach
everyone
Target Users
everyone
Technologies
Software Development, Marketing, Risk Management
Traction Evidence
most people have used my product

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline