Connected MSI is a verifiable UK-based Master Systems Integrator (MSI) specializing in building automation and IoT (registered as Connected MSI Ltd). However, the project submission is of extremely low quality, containing demonstrably false claims (e.g., 'audience reach: everyone', 'most people have used my product'). While the business has legitimate real-world utility in the B2B sector for energy management and smart buildings, the submission's inaccuracies and lack of specific traction data (confusing 'marketcap' with revenue/valuation) result in a significantly penalized score. It is evaluated as a standard service-based consultancy rather than a scalable technology product.
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Score Breakdown
Project Details
Algorithm Insights
Recommendations to Increase Usefulness Score
Document User Growth
Provide specific metrics on user acquisition and retention rates
Showcase Revenue Model
Detail sustainable monetization strategy and current revenue streams
Expand Evidence Base
Include testimonials, case studies, and third-party validation
Technical Roadmap
Share development milestones and feature completion timeline