Proof of Usefulness Report

Conker Design Ltd.

Analysis completed on 1/26/2026

+223
Proof of Usefulness Score
Gaining Momentum

Conker Design Ltd. is a legitimate, established UK-based design agency with a verifiable portfolio of high-profile clients including Virgin Limited Edition and D&D London. However, the project submission is of very low quality, containing hyperbolic and false claims (e.g., 'most people have used my product', 'marketcap: 500000'). While the service has real-world utility and proven traction in its niche (B2B design), the submission fails to reflect its actual scale or nature, resulting in significant penalties for response quality and reach accuracy. The score reflects a functional small business but penalizes the lack of verifiable mass-market reach and the poor data provided.

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Score Breakdown

Real World Utility+100
Audience Reach Impact+15
Technical Innovation+15
Evidence Of Traction+62.5
Market Timing Relevance+40
Functional Completeness+2.5
Subtotal+235
Usefulness Multiplierx0.95
Final Score+223

Project Details

Description
We’re a hard-hitting, soft-selling, subtle, loud, sensitive, aggressive, brash, subdued, old-fashioned, ahead-of-the-times design company… but not all at the same time. Our multi-personality means we can find the exact right branding to reinforce the message you want to say and make you get noticed. However big or small, we don’t stop working on any brief until we’re sure its right for you.

Algorithm Insights

Market Position
Growing utility with room for optimization
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline