Proof of Usefulness Report

Competiscan

Analysis completed on 2/6/2026

+427
Proof of Usefulness Score
Certified Problem Solver

Competiscan is a legitimate, established competitive intelligence firm (founded 2006) with estimated annual revenue of $3M-$5M and ~40-50 employees, serving the insurance and financial sectors. However, the project submission itself is of very low quality, containing demonstrably false claims (e.g., 'most people have used my product', 'team size 350', 'audience reach: everyone'). While the underlying business has significant real-world utility and verified B2B traction, the score is penalized due to the misleading and unsupported data provided in the input.

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Score Breakdown

Real World Utility+200.0
Audience Reach Impact+40.0
Technical Innovation+67.5
Evidence Of Traction+93.75
Market Timing Relevance+60.0
Functional Completeness+2.5
Subtotal+463.75
Usefulness Multiplierx0.92
Final Score+427

Project Details

Project URL
Description
Competiscan allows our clients the ability to analyze direct marketing activity. Our comprehensive coverage is updated daily and will enable your organization to react to your competitors quickly. Competiscan and its powerful web-based search utility will allow you to mine our dynamic direct media tracking database. With this user-friendly engine, our clients are better informed to make their marketing campaigns even more effective. Each record contains detailed images and data about every campaign. This will allow marketers, product managers, and competitive intelligence professionals a direct view into the offers and products as they are presented by industry leaders and followers. Competiscan has built a large panel of Brokers, Financial Advisors, Consumers, and Business Owners across the United States representing various sectors, including Banking, Credit Cards, Financial Services, Insurance, Investments, Loans, and Telecoms. Panelists who receive direct mail and email communications are instructed to forward all of the materials they received to Competiscan. Materials are uploaded to the site within 24 hours. Competiscan management has a working knowledge of key competitors, product areas and trends of interest. They also provide specialized services to execute user defined searches and provide summarized information to the client for review. Looking for the edge in Direct Marketing? Competiscan is the only source for the collection of this medium you will need.

Algorithm Insights

Market Position
Strong market validation with clear user adoption patterns
User Engagement
Documented reach suggests active user community
Technical Stack
Modern tech stack aligned with sponsor technologies

Recommendations to Increase Usefulness Score

Document User Growth

Provide specific metrics on user acquisition and retention rates

Showcase Revenue Model

Detail sustainable monetization strategy and current revenue streams

Expand Evidence Base

Include testimonials, case studies, and third-party validation

Technical Roadmap

Share development milestones and feature completion timeline