Comparables

Comparables.ai is a verifiable Finnish fintech startup (raised ~$1.3M, ~30,000 users) offering an AI-augmented platform for company analysis and M&A benchmarking. While the underlying business is legitimate and has won industry awards (e.g., Nordic Fintech), the project submission itself is of extremely low quality. It features hyperbolic and factually incorrect claims (e.g., 'most people have used my product', audience is 'everyone') and missing data ('marketcap: null'). The score acknowledges the verified real-world utility and innovation of the platform but applies significant penalties to Audience Reach and Traction quality factors due to the unreliable submission data.